fangirl_says: (Default)
From the CW publicist:

Many of our CW actors called the network and asked if they could do PSAs to reach out to their fans, asking them to help the people of Haiti. Please post these PSAs on your sites so we can continue to help those in need. Thank you.



(I recognized Jared Padalecki and the actor who plays Stefan in Vampire Diaries in this one.)


(Jared, Jensen, Misha, VD actor and Smallville Chloe in this one.)


(VD and Smallville actors in this one.)


(Didn't recognize the actors in this one. Anyone?)
fangirl_says: (SPN I lost my shoe)
From The Programming Insider:

-Yesterday's Winners:
Sunday Night Football Season Opener (NBC), The Vampire Diaries (CW)

-Disappointing:
Supernatural (CW)

-Yesterday's Losers:
Nothing-54 percent of the line-up was still in repeats.
----------
-Ratings Breakdown:
[clip]

There was also positive news for The CW last night, with the series-premiere of drama The Vampire Diaries third in the 8 p.m. hour with a 3.2/ 5. Comparably, former occupant Smallville opened its new season one year earlier (on Sept. 18, 2009) with a 2.9/ 5. And this beat the debut of Melrose Place two nights earlier (1.9/ 3 on Sept. 8 at 9 p.m. ET) by a hefty 68 percent. Naturally, the true test will come when the demos arrive, but based on the overnights The Vampire Diaries is an initial "winner" for The CW.

Leading out of The Vampire Diaries was the fifth season-premiere of Supernatural at a last-place 2.2/ 4 at 9 p.m. Comparably, retention out of the second-half of The Vampire Diaries (3.2/ 5 at 8:30 p.m.) was a marginal 71 percent. One year earlier, Supernatural opened with a heftier 2.7/ 4 in the overnights on Sept. 18, 2008.

[clip]
Source: Nielsen Media Research data (R=repeat)

Edit:

Vampire Diaries: 4.84 million viewers and a 2.1/ 6 among adults 18-49

Supernatural: 3.39 million viewers and a 1.5/ 4 among adults 18-49


There was also positive news for The CW last night, with the series-premiere of drama The Vampire Diaries third in the 8 p.m. hour with 4.84 million viewers and a 2.1/ 6 among adults 18-49. Comparably, former occupant Smallville opened its new season one year earlier (on Sept. 18, 2009) with 4.34 million viewers and a 1.8/ 6 in the demo, according to the final nationals. And this beat the debut of Melrose Place two nights earlier (Viewers: 2.31 million; A18-49: 1.7/ 3 on Sept. 8 at 9 p.m. ET) by a hefty 2.53 million viewers and 24 percent in the demo.

Leading out of The Vampire Diaries was the fifth season-premiere of Supernatural at 3.39 million viewers (#5) and a 1.5/ 4 among adults 18-49 (#2t) at 9 p.m. Comparably, retention out of the second-half of The Vampire Diaries (Viewers: 5.03 million; A18-49: 2.2/ 6 at 8:30 p.m.) was a marginal 67 percent in total viewers and 71 percent in the demo. One year earlier, Supernatural opened with a heftier
fangirl_says: (Default)
With Vampire Diaries pairing with Supernatural next year, the CW has apparently adopted a new tagline for their Thursday programming.

Thursdays go goth.

...

Has she ever watched Supernatural? I mean, EVER?

Also at today's upfronts, the CW mentioned that the median age of its viewers is 31. Yes, that's about 10 years younger than the average for the other networks, but my question is, why are they still acting as if their audience are all teenagers?
fangirl_says: (Default)
The Hollywood Reporter is saying the CW plans to air new drama Vampire Diaries on Thursdays at 8 p.m., betting on the established sci-fi audience that are already accustomed to tuning in then. (Please note that THR does not name its source for this information, so for now it's just a rumor.) The article seems to say Smallville would not be coming back, but I've also heard it's headed for Friday night.

What do y'all think? Personally, I think it's an excellent idea. Smallville has been fading fast, and it's certainly not doing Supernatural any favors. I'd watch Vampire Diaries anyway, and putting it on Thursdays would make it all the more convenient. CW, if this is true, I approve.

Edit: There's a promo pic of Vampire Diaries here -- you may have to go a few pages in for the VD pic.
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MV5BMTMxNzAyOTgyMl5BMl5BanBnXkFtZTcwODE1NTgxMQ@@._V1._SX100_SY126_
TVGuide is reporting that Dom DeLuise has died at 75. :(
fangirl_says: (Default)
From Rick Berman at Programming Insider:

The CW to Drop Sunday:
The CW is in advanced conversations to give back its perennially low-rated block of Sunday programming to the affiliate stations, paring down its schedule from six to five nights. In an unprecedented move last fall, the network leased Sunday out to independent producer Media Rights Capital, which introduced non-scripted In Harm's Way and dramas Valentine and Easy Money. But the agreement was halted by November and repeats of Jericho and a Sunday movie have populated the evening ever since after the CW regained control. Eliminating Sunday allows the CW to focus on its Monday to Friday 8-10 p.m. block of programming.

CW spin )

The absence of minimally seen Sunday will, no doubt, result in overall year-to-year rating gains for the network next season.
(emphasis mine)
fangirl_says: (Autism)
The Hollywood Reporter is saying that Reaper creators/executive producers Michele Fazekas and Tara Butters have signed a two-year deal with 20th Century Fox TV that will require them to leave the on-the-bubble CW show.

Under the seven-figure pact, the duo will join a 20th TV series and develop projects for the studio. Fazekas and Butters’ exclusive deal with 20th TV effectively seals the fate of their bubble CW series as it calls for them to leave “Reaper,” produced by ABC Studios, where the two had been based.

Reaper, which was given a 13-episode second season this year, has averaged 2 to 2.7 million viewers in its 8 p.m. Tuesday time slot, but has seen some recent gains in the 18-49 demo.
fangirl_says: (SPN Crossing that line)
Variety is reporting that The CW has picked up a pilot based on the Vampire Diaries, a series of young-adult novels about a young woman torn between vampire brothers.

The pilot will be produced by Warner Bros., as well as Alloy Entertainment, which previously produced Gossip Girl and Priviledged from their respective book series. Kevin Williamson, writer for "Scream", "I Know What You Did Last Summer" and "Dawson's Creek," will executive produce and write. Julie Plec, who has written for Kyle XY, will also write and executive produce.

The Vampire Diaries began in 1993, which was apparently before the Twilight series began.

So, what say you? Will this series be more than a blood-sucking Gossip Girl? More to the point, will you watch?
fangirl_says: (SPN Crossing that line)
The early ratings for Supernatural this week do not look good. Early numbers were 2.3/3. I'm still waiting to hear the final numbers, and I don't pretend to understand exactly how those ratings translate into millions of viewers, but I know it's continuing a downward trend. Mark Berman is hinting strongly that he thinks the new Robin the Boy Wonder series may be heading to the CW's Thursdays next year. I guess the question then would be whether the CW would axe Smallville, which has been around for -- what?- eight seasons? but still pulls in better numbers than Supernatural. And since Kripke has said next year would be the last season, I'm not sure the CW would stop flogging that particular dead horse for a show that plans to end in a year anyway.

I'm beginning to start to worry for the show again. 8-(

edit Mark Berman lists this week's numbers, which don't look as bad as I thought they did! In fact, we're up a bit over last week's episode. PHEW.

The CW capped off Thursday with veteran Smallville (Viewers: #5, 4.22 million; A18-49: #5, 1.7/ 5), which dipped by 430,000 viewers and 11 percent among adults from one year earlier, and Supernatural (Viewers: #5, 3.25 million; A18-49: #5, 1.3/ 3). Is Robin the Boy Wonder heading to the CW Thursday next season?


Here's how the ratings have looked this season:

4X01 Lazarus Rising: 3.96 million
4X02 Are You There, God? It's Me, Dean Winchester: 3.18 million
4x03 In the Beginning: 3.51 million
4X04 Metamorphosis: 3.14 million
4X05 Monster Movie: 3.06 million

So, "Yellow Fever" is actually the third-highest rated episode of the season so far.
fangirl_says: (Default)
-The Boy Wonder on the CW:

The CW is developing a drama for next season about Batman’s sidekick Robin in a project called The Graysons, which will focus on the life of Dick “DJ” Grayson before he teams up with Batman. The Graysons, which could potentially replace Smallville (or be paired with it) will be set in modern times.



Marc Berman at Programming Insider (emphasis mine)
fangirl_says: (SPN haunted house)
Dear Dawn Ostroff

Yeek. A little less severe with the eyebrows, I think.

On the other hand, I'm pleased to hear you're considering starting the season during the summer next year.

Slightly afraid of you,
Me
fangirl_says: (SPN On a steel horse I ride)
Dear Jared: Love, Fandom. Go give the big guy some love! :D

In more mind-boggling news, the creators of Gossip Girl are apparently putting the 'spin' in 'spinoff' with plans for a spinoff of the CW series. The Hollywood Reporter calls Gossip Girl "popular".( Dear Hollywood Reporter: You keep using that word. I do not think it means what you think it means.) The article does concede that though the show has "a devoted following and significant cultural buzz, its ratings are pretty modest." You think? The CW advertising staff is using the "act as if" principle -- act as if the show has the ratings, and the media will come fawn over it -- and it seems to be working. That's the only reason I can come up with that a show that averages three million viewers or less would get the kind of attention Gossip Girl is getting.

In conclusion, go give Jared Padalecki some love. :)

My blogspot.
fangirl_says: (Default)
Looks like all the news isn't bad for the CW, and that selling off Sunday night may have been a smart business move. CW to Finish Deals with Avg. 8 percent CPM Hikes.

Media buyers familiar with negotiations with The CW said the network received heavy ad dollar interest for its Monday-Friday prime-time block, from its traditional core of categories---movie companies, wireless, retail and health and beauty products firms. The CW was able to garner higher than anticipated CPMs because it had less hours to sell, tightening available inventory, and also because it had less gross ratings points to sell because of its softer ratings. Despite those negatives, there were a large number of advertisers who wanted to buy into its shows.Shows like Gossip Girl, One Tree Hill and America’s Next Top Model, along with new drama 90210, are still vehicles that advertisers looking to reach younger, female viewers, The CW’s core audience, want to be in.
fangirl_says: (SPN Dean good in a crisis)
Holy crap, the CW just ran a Supernatural promo during Gossip Girl -- no, I'm not watching it. It, uh...just happened to be on. While I happened to be looking at the screen. For the past 45 minutes. THE POINT BEING holy crap, the CW acknowledges Supernatural's existance. DURING GOSSIP GIRL.

Anyone seen the weather report in hell?
fangirl_says: (SPN Sam Boo)
I'm not one to tell people not to get involved politically, but I find it ironic that Dawn Ostroff hosted a $500/plate Obama fundraising dinner at her home this week.

As poorly as the CW is doing, maybe she should do some fundraising so she could actually...oh, I don't know, PROMOTE SOMETHING BESIDES GOSSIP GIRL AND REAPER.

Not that I'm bitter or anything.

Mickeym, thanks so much for the milk and cookies. :D
fangirl_says: (SPN Sam and Dean brothers)
Nikki Finke of Deadline Hollywood Daily is saying rumor has it that CW head Dawn Ostroff is being replaced by MTV's Tony DiSanto (this despite denials from DiSanto, among others). Maybe we shouldn't celebrate yet, though...

...this is the guy responsible for some of the most-talked-about swill on MTV, like Laguna Beach: The Real Orange County, Run's House, The Hills, 8th and OceanThe Andy Milonakis Show, and TRL with Carson Daly (thus foisting that no-talent on all of us...). Whereas Ostroff got her job by the skin of her teeth after programming as badly as she could at the old UPN and brown-nosing Les Moonves who was making a power-play move on Barry Meyer. Nevertheless Hollywood folk fail upwards: I'm told Dawn could end up running Oprah's new cable network.
fangirl_says: (Default)
Nikki Finke at Deadline Hollywood says her sources say CW exec Dawn Ostroff may be gone from the network before the next season begins.

Edit: Ooh, and Nikki says there's a small chance that Moonlight, which has not been renewed by CBS, may be moving to the CW. Hey, I'm all for it. Bring Moonlight; bring Jericho; make the CW the network where quality television is reborn!

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