Fear Itself

So, who watched Fear Itself last night? I haven't managed to see it yet, but I have high hopes for it.

Those who did see it, what say you: thumbs up or thumbs down?

CW news: Upfront ads negotiations to close with 8 percent average increase

Looks like all the news isn't bad for the CW, and that selling off Sunday night may have been a smart business move. CW to Finish Deals with Avg. 8 percent CPM Hikes.

Media buyers familiar with negotiations with The CW said the network received heavy ad dollar interest for its Monday-Friday prime-time block, from its traditional core of categories---movie companies, wireless, retail and health and beauty products firms. The CW was able to garner higher than anticipated CPMs because it had less hours to sell, tightening available inventory, and also because it had less gross ratings points to sell because of its softer ratings. Despite those negatives, there were a large number of advertisers who wanted to buy into its shows.Shows like Gossip Girl, One Tree Hill and America’s Next Top Model, along with new drama 90210, are still vehicles that advertisers looking to reach younger, female viewers, The CW’s core audience, want to be in.