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From the CW publicist:

Many of our CW actors called the network and asked if they could do PSAs to reach out to their fans, asking them to help the people of Haiti. Please post these PSAs on your sites so we can continue to help those in need. Thank you.

(I recognized Jared Padalecki and the actor who plays Stefan in Vampire Diaries in this one.)


(Jared, Jensen, Misha, VD actor and Smallville Chloe in this one.)


(VD and Smallville actors in this one.)


(Didn't recognize the actors in this one. Anyone?)

From The Programming Insider:

-Yesterday's Winners:
Sunday Night Football Season Opener (NBC), The Vampire Diaries (CW)

-Disappointing:
Supernatural (CW)

-Yesterday's Losers:
Nothing-54 percent of the line-up was still in repeats.
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-Ratings Breakdown:
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There was also positive news for The CW last night, with the series-premiere of drama The Vampire Diaries third in the 8 p.m. hour with a 3.2/ 5. Comparably, former occupant Smallville opened its new season one year earlier (on Sept. 18, 2009) with a 2.9/ 5. And this beat the debut of Melrose Place two nights earlier (1.9/ 3 on Sept. 8 at 9 p.m. ET) by a hefty 68 percent. Naturally, the true test will come when the demos arrive, but based on the overnights The Vampire Diaries is an initial "winner" for The CW.

Leading out of The Vampire Diaries was the fifth season-premiere of Supernatural at a last-place 2.2/ 4 at 9 p.m. Comparably, retention out of the second-half of The Vampire Diaries (3.2/ 5 at 8:30 p.m.) was a marginal 71 percent. One year earlier, Supernatural opened with a heftier 2.7/ 4 in the overnights on Sept. 18, 2008.

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Source: Nielsen Media Research data (R=repeat)

Edit:

Vampire Diaries: 4.84 million viewers and a 2.1/ 6 among adults 18-49

Supernatural: 3.39 million viewers and a 1.5/ 4 among adults 18-49

There was also positive news for The CW last night, with the series-premiere of drama The Vampire Diaries third in the 8 p.m. hour with 4.84 million viewers and a 2.1/ 6 among adults 18-49. Comparably, former occupant Smallville opened its new season one year earlier (on Sept. 18, 2009) with 4.34 million viewers and a 1.8/ 6 in the demo, according to the final nationals. And this beat the debut of Melrose Place two nights earlier (Viewers: 2.31 million; A18-49: 1.7/ 3 on Sept. 8 at 9 p.m. ET) by a hefty 2.53 million viewers and 24 percent in the demo.

Leading out of The Vampire Diaries was the fifth season-premiere of Supernatural at 3.39 million viewers (#5) and a 1.5/ 4 among adults 18-49 (#2t) at 9 p.m. Comparably, retention out of the second-half of The Vampire Diaries (Viewers: 5.03 million; A18-49: 2.2/ 6 at 8:30 p.m.) was a marginal 67 percent in total viewers and 71 percent in the demo. One year earlier, Supernatural opened with a heftier

Hello broody!Ian!


( Bigger (and two more) behind the cut )

What do y'all think? It's hard to form an opinion based on a few pictures, but...I really hope this doesn't turn out to be 90210 with fangs.

At any rate, Ian looks pretty when he's brooding. :)

All pictures are COPYRIGHT: © 2009 The CW Network LLC All Rights Reserved.

CW -- now with MOAR VAMPIERZ!

CW picks up new Drama "Vampire Diaries"